IMPACTS OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE IN MANUFACTURING INDUSTRY (A CASE STUDY OF MONAS TABLE, GOMBE)
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ABSTRACT
This research study focused on Impacts of Effective Communication on Organizational Performance in Manufacturing Industry with reference to Monas Table, Gombe. Primary and secondary data were used in this study. A total of sixty-five (100) questionnaire copies were administered while sixty (60) were returned and validated for analysis in this study. Statistical tools used in analyzing the data collected includes simple percentage analysis and Analysis of Variance with the aid of Statistical Package for Social Sciences (SPSS). During the course of the research it was discovered that effective communication has significant impacts on volume of sales of Monas Table, Gombe. The study also revealed that effective communication contributes positively to organization’s productivity and that communication has a significant role to play in the success of a business organization. The study concluded that effective communication can result to high level employee’s turnover or productivity. The study recommended that organization should endeavour to avoid or minimize miscommunication around the working environment, in other to achieve and maintain good relationship and mutual co-existence, between the top level management and lower level employees and management should also adopt the scope of motivation in Monas Table, Gombe.
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